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Green Living Journal Comes to Upper Valley
by Stephen Morris
An Open Letter from the Publisher:
It is not a secret that the world of periodicals has been in turmoil in recent years. Increasingly, local newspapers have been acquired by national chains. Local radio has almost become a thing of the past. The proliferation of new media such as cable television and the Internet make the marketplace noisier than ever. Within the din, however, Green Living has thrived. Here are a few reasons why:
Vermont & New Hampshire editions of Green Livingclick here for more information about our new Upper Valley edition
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Approximate distribution area of the Upper Valley edition of Green Living
More Blather from the Publisher
We keep our footprint small. Green Living is printed on unbleached, unchlorinated, recycled newsprint. This is an entirely low-tech process. No virgin forests are being cut for this paper. Our "mines" are the bins at your landfill where you dump your discarded papers. Moreover, printers have learned how to get improved quality using entirely non-toxic vegetable-based inks. Want to use Green Living as mulch or throw it into the compost? Go ahead. No need for even a twinge of conscience.
We recycle ideas. In an over-mediaed world, you can't even begin to watch the cable stations or monitor the websites available to you. The blogosphere? Not if you want a life. We find material that stands up to the scrutiny (and formality) of print publication, and we give it a new life. Many of our articles have appeared elsewhere, but they are far from over-exposed. Even after your paper Green Living has returned to the soil, you will find many of our articles archived on our website for future reference.
You won't find many of our advertisers anywhere else. What a group this is! Recyclers, personal therapists, food co-ops, banks, event the occasional dance band. This eclectic group is united by a single characteristic–they are "friends of the environment" and they want to do business with other "friends." These organizations may not always use the jargon of the socially responsible world, but they are proof that business goes beyond the bottom line. In many cases they have been shut out of other media by the high expense.
Our audience self-selects. Don't ask us to define a "friend of the environment." Is it someone who lives off-the-grid in a straw bale house, or someone whose passion is animal tracking, or an activist who puts it on the line to oppose nuclear energy. You tell us. If you pick up Green Living and read it with interest, you qualify, and we don't care about race, creed, color, sex, age, or even species! In the localities where we are published we deliver the largest group of "friends" of any media.
Green Living founder Marshall Glickman, once described the enterprise as a "light ship" that would be hard to sink. We want to keep the vessel light and buoyant. From its humble origins to its humble present, Green Living is now the oldest continually published and largest circulation magazine published for "friends of the environment" in the country. Maybe someday this "light ship" will become a "light fleet."
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advertising : Ellen Shapiro : 802.373.4006 : Ellen <at> GreenLivingJournal.com
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